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Thinking globally, teaching sustainability: embedding sustainability in international business studies and addressing student responses

Ferns, George 2019. Thinking globally, teaching sustainability: embedding sustainability in international business studies and addressing student responses. In: Amaeshi, K, Nuthuri, J and Ogbechie, C eds. Incorporating Sustainability in Management Education: An Interdisciplinary Approach, Palgrave Macmillan, pp. 83-104. (10.1007/978-3-319-98125-3_5)

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Abstract

Globalization has changed the world and greatly affected business and management education. However, within mainstream curricula globalization is often framed in a particularly narrow sense, which often reproduces business-as-usual. By implication, a sustainability perspective is hardly noticeable in most university-level subjects that draw from globalization. To explore ways of overcoming this shortcoming, I reflect on two aspects of my experience attempting to integrate sustainability into international business (IB) studies. First, I consider limitations related to course content, discussing ways to re-orientate IB towards meaningful inclusion of sustainability. Second, I identify four common student types—‘radicals,’ ‘deer in the headlights,’ ‘traditionalists,’ and ‘highbrows’—to highlight particular challenges that arise when students are confronted with a sustainability perspective. Using illustrative examples from my lectures, this chapter proposes certain strategies that others may utilize to effectively further the sustainability agenda within business and management studies.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Palgrave Macmillan
ISBN: 9783319981246
Last Modified: 24 Apr 2019 10:45
URI: http://orca-mwe.cf.ac.uk/id/eprint/121872

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