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‘Paris with snakes’? The future of communication is/as ‘Cultural Science’

Hartley, John and Potts, Jason 2016. ‘Paris with snakes’? The future of communication is/as ‘Cultural Science’. International Communication Gazette 78 (7) , pp. 627-635. 10.1177/1748048516655712

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What if communication has been pursuing the wrong kind of science? This article argues that the physics-based or ‘transmission’ model derived from Claude Shannon and criticised by James Carey does not explain how communication works. We argue instead for a model derived from the evolutionary and complexity sciences. Here, communication is based on dynamic systems of meaning (not individual ‘particles’ of information), and relations among knowledge-producing agents in culture-made groups. We call this sign-based evolutionary and systems model of communication ‘cultural science’ (Hartley and Potts, 2014), and invite communication scholars to assist in its development as a ‘modern synthesis’ for communication, along the lines of Huxley’s synthesis of botany and zoology as evolutionary bioscience.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Publisher: SAGE Publications (UK and US)
ISSN: 1748-0485
Last Modified: 10 Jul 2019 13:38

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