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Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations

Alhidari, I, Veludo-de-Oliveria, T, Yousafzai, Shumaila and Yani-De-Soriano, Marie 2018. Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly 47 (3) , pp. 623-644. 10.1177/0899764017753559

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Abstract

This study develops and validates a model that evaluates the effect of trust on individual monetary donations to charitable organizations (COs). Data were collected in Saudi Arabia using a two-stage approach and were analyzed via structural equation modeling. Data on psychosocial variables were collected in the first stage, and data on behavior were collected in the second stage, 4 weeks later. The findings confirm the study’s novel multidimensional perspective of trust in the context of individual monetary donations to COs in Saudi Arabia. The results validate the view that trust is present only when the individuals concerned are disposed to trust others and when they believe that the COs can conduct their charitable mission, are honest in the use of their donations, and prioritize beneficiaries’ rights. Individuals’ trust in COs affects both the intention to donate and future monetary donation behavior.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
H Social Sciences > HV Social pathology. Social and public welfare
Publisher: SAGE Publications
ISSN: 0899-7640
Last Modified: 28 Jul 2019 21:33
URI: http://orca-mwe.cf.ac.uk/id/eprint/107952

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