Discourse analysis of blogs: analyzing language to maximize the value of consumption-oriented blogs as data source

Bosangit, Carmela, McCabe, Scott and Hibbert, Sally Discourse analysis of blogs: analyzing language to maximize the value of consumption-oriented blogs as data source. Social Media: The Good, the Bad, and the Ugly, Vol. 9844. Springer, Cham, pp. 522-532. (10.1007/978-3-319-45234-0_46) Item availability restricted.

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Abstract

The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

Item Type:	Book Section
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Springer, Cham
ISBN:	978-3-319-45233-3
Date of First Compliant Deposit:	12 January 2018
Last Modified:	12 Jan 2018 16:08
URI:	http://orca-mwe.cf.ac.uk/id/eprint/107075

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